Grade 10

Basics of Markets & Marketing

(a) Definition of markets and marketing – with examples from consumer goods and consumer services.
(b) Difference between a product and a service (with examples).
(c) Understanding 4 ‘P’s - Product, Price, Place and Promotion.
(d) Advertising and brand promotion.

(e) Sales and the selling process, including the difference between marketing and sales,
qualities of a good salesman.

Finance

(a) Elementary understanding of Generally Accepted Accounting Principles (GAAP).
(b) Principles of Financial accounting and reporting - a simple understanding of receipt
and payment account, income and expenditure account, balance sheet.
(c) Banking-functions of the Central Bank and commercial banks, types of accounts and banking transactions.
(d) Fundamental concept of cost (direct, variable, etc.)

Human Resources

(a) Importance of Human Resource in a commercial organization.
(b) Commonly used methods of recruitment, selection and training.

Public Relations

(a) Meaning, nature, scope of public relations.
(b) Elements of public relations- human relations, empathy, persuasion and dialogue.
(c) History of public relations and present status.
(d) Ethics in public relations.