Corporate Organisation
(i) Joint Stock Company: meaning and objectives.
(ii) Formation of a Company.
(iii) Promotion, meaning and role of promoters.
(iv) Incorporation of Company.
(v) Memorandum of Associations and Articles of Associations (excluding alterations) and distinction between the two documents.
(vi) Filing of documents and registration
(vii) Certificate of incorporation.
(viii) Communicating of business.
(ix) Prospectus - its nature and importance, statement in lieu of prospectus.
(x) Public and private companies and their comparative studies, privileges of private companies, private companies deemed to be public.
(xi) Government companies: objectives, necessity, merits and demerits.
(xii) Multinational Corporations - objectives and role, various forms - branches, subsidiaries, joint venture, franchise holders, turnkey projects, merits and demerits of multinational corporations.
Management Personnel
(i) Board of Directors: number of directors, qualifications of directors, vacation or disqualification of director.
(ii) Method of appointment of the directors.
(iii) Powers and duties of directors; remuneration of directors.
(iv) Directors: full time/part time.
(v) Managing Director: selection and power
( excluding manager).
(vi) Directors: removal as per Companies Act.
Financing
(i) Capital: different types for sole trader; partnership; joint stock.
(ii) Sources of capital for Joint Stock Company. Different types of shares: equity, preference - their advantages and disadvantages.
(iii) Loan capital; Debentures - different types of debentures.
(iv) Financial institutions: IFCI; SFC; ICICI; IDBI; UTI; Mutual funds - their working, merits and demerits.
(v) Commercial banks: services provided.
(vi) Acceptance of deposits: different categories of deposits.
(vii) Lending: different types of lending.
Management
(i) Management: objectives and concept.
(ii) Definition of management, nature of management - science and art.
(iii) Characteristics of management.
(iv) Importance of management.
(v) Function of management: planning; organising; staffing; directing; controlling.
(vi) Principles of management: nature of principles; need for principles.
Communication
(i) Meaning and objectives.
(ii) Communication: barrier; elimination.
(iii) Communication: different methods; channels.
(iv) Principles of communication.
(v) Need for rapid and efficient communication; role of e-mail, SMS, video-conferencing and
other new technology initiatives.
Marketing
(i) Marketing: objectives; concept.
(ii) Marketing: importance; functions.
(iii) Advertising: meaning; objectives and functions.
(iv) Advertising: different media.
(v) Advertising agency: meaning, need and functions.
(vi) Sales promotion: relation with advertising.
(vii) Salesmanship: meaning; objective.
(viii) Qualities of a good salesman.
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